Innovation First acquires Vex from Radio Shack

[petek]

Originally Posted by Rick TYler

At the Redmond Radio Shack, the staff had built a VEX robot and had the products displayed right inside the door with the robot sitting on top. They said they still had trouble selling the kits: "Why would I pay $300 for a radio-controlled Erector Set?"

Apparently enough people are willing to spend $100 to $300 for several companies to make a business out of it. I think the Vex started kit is priced right for the value you get, but to sell it you have to market it to the people who can and will spend that money.

Originally Posted by Rick TYler

Probably the biggest problem is that sales reps make a $40-60 spiff for selling each cell phone contract, but only get a commission of a few bucks for each VEX sale. If I were working at Radio Shack, I know which product I'd be excited about.

I think you hit the nail on the head!