Team 842 Falcon Robotics raised $5300.00 to have a 1 min FIRST Promo shown in 16 theaters screens at a movie complex, the Tempe Market Theaters in Tempe, AZ. It started tonight and will run until the AZ regional on March 7-8. It will be shown over 2000 times and could reach potentially 160,000 people. Team 842 is trying to change the culture by using a paradigm from South Park,"people learn everything from the movies". There is a website referenced at the end to help measure the impact of the video, if possible.
You can view the 1 min version and the 6 min version at the website
FIRST makes these great videos and almost everyone who sees them are FIRST people. People who nothing about FIRST should see these great videos. So there you go, we are giving it a go!
ps. the video only plays in Windows Explorer, sorry......