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 FIRST always talks about grandmothers and making them proud.
So FIRST---you made my grandmother proud. - Collin Fultz [more] |
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A company's brand is an important asset. Boeing published this document to ensure teams use the logo and name properly.
This is a pretty long document, but hey you got $6,000 right? This will have impacts on your jersey design, banners, and robot sponsor panel. Read through it for the official details.
Top items:
The Boeing logo cannot be on robot, instead use "Member Team Boeing."
Boeing logo on jerseys and banners must be Boeing blue, white, or black on a plain background.
Open space around logo is required.
Contact for questions is provided in the document.
Attached Files
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Boeing Corporate Identity Style Guide
CorpID_StyleG_FIRST_sponsorship.pdf
download file
uploaded: 11-02-2008 02:46 PM
filetype: pdf
filesize: 691.19kb
downloads: 314
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Boeing Corporate Identity Style Guide Rev A
FIRST_Sponsorship_Style_Guide_02_2009.pdf
download file
uploaded: 02-25-2009 03:37 PM
filetype: pdf
filesize: 693.28kb
downloads: 121
Discussion
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11-12-2008 11:27 AM
Gary Dillard
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
This is very interesting -
| Never use the Boeing logo on a robot or other item constructed by the team. The wordmark—Member Team Boeing—is the only reference to Boeing that may be displayed, because the robot or other items are not Boeing products. |
11-12-2008 03:05 PM
Elgin Clock
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
Actually, Gary, rereading the rule you quoted, I was first mistaken as well.
The Boeing globe style LOGO can't be used, but the words "Member - Team Boeing" can be.
See page 14 with the robot example.
Weird in any case...
02-25-2009 03:39 PM
gniticxe
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
Today Boeing announced that the logo can be used on the robot. This is reflected in the rev A document.
Of course the robots have been shipped for a week now, but feel free to slap a bumper sticker on your bots at the competition.
02-25-2009 05:28 PM
Gary Dillard
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
Interesting. I wonder what happened to cause the change.
02-25-2009 06:15 PM
Madison
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
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Originally Posted by Gary Dillard
Interesting. I wonder what happened to cause the change.
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02-25-2009 06:19 PM
AdamHeard
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
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Originally Posted by Madison
We built robots that are on time and on budget? Since they can't do that with the 787, maybe they thought having the Boeing name on some other products might be worthwhile.
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02-25-2009 06:20 PM
Madison
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
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Originally Posted by AdamHeard
Whoa... Cheap Shot
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02-26-2009 03:24 PM
Bob Steele
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
We were visiting at a Boeing facility the other day and one of my senior students turned to the rest of his classmates and pointed out that someday their grandchildren would get to fly in one of these...
...........they were standing in front of a 787 model....
02-26-2009 06:19 PM
R30
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
^^^ Hahahahaha.
Anyhow, dosn't it have to do with the fact that the Boeing corporation and the Boeing "donation division" (IDK the official name) is technically different? Isn't the donation division part of the Union not the corporation itself?
Just my 2 cents.
02-26-2009 09:47 PM
Bob Steele
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
I am not sure what you mean by being part of the Union.
Our team is proudly sponsored by The Boeing Company AND by SPEEA which is the Society of Professional Engineering Employees in Aerospace. We actually used to be sponsored by the Mechanics Union too..
R
02-27-2009 12:59 AM
gniticxe
Re: paper: Boeing Logo Guidelines for FRC Sponsored Teams 2009
I can't say Boeing is without fault on the 787 program, especially as an engineer working on the airplane and its derivatives. Regardless, I'm proud the company has recognized the value in FIRST and has joined many other national sponsors. Cheap shots, no matter how light-hearted, are not GP and are usually a bad idea when it comes to sponsors.
That being said, the FIRST@Boeing grants have nothing to do with unions (SPEEA or IAM). The funds came from the corporate level with backing from Engineering and Global Corporate Citizenship.
Allowing the logo on robots was a result of Boeing mentors letting the Communications/Marketing folks how silly the original policy was. Thankfully, they agreed.
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