View Full Version : How do team make a logo
2185Bilal
16-11-2012, 21:05
our team has thought of every possible design we can come up with and this is what we got.
How do teams come up with logos. And please give us feedback, on where we can improve
thanks
It looks great. I like the colors.
That looks fine to me.
We kind of have two logos, and I believe a lot of teams do this.
Essentially one is a text-ish logo used sometimes in banners, letterheads, stickers, shirts, etc, and one is a much bigger logo with the text logo transposed onto our mascot. So essentially, some cool looking text, and then your team/school mascot, symbol or whatever.
For example, here are ours:
http://i45.tinypic.com/xoejd5.jpg
http://i47.tinypic.com/muk5zb.jpg
ChristopherSD
16-11-2012, 23:30
Stick with solid colors. It makes printing/editing a little less terrible.
We have several logo variations as well for different applications.
http://www.team3309.org/branding
Eagleeyedan
17-11-2012, 00:20
The logo you have is already great. Just in case you wanted the history of our logo, well it's based off a binary principle know as a "gray Code" http://en.wikipedia.org/wiki/Gray_code
I wasn't on the team when we made our logo but I heard they guy just sat down in photoshop and since he had been learning programming, he made it off of that.
JonathanZur1836
17-11-2012, 02:32
What you have looks good, allow me to make a few suggestions though as my team also went through a logo redesign this year:
1. Designing a good logo that will stick with your team for years to come is difficult. We started working on ours over the summer and only finished a few days ago. Don't be discouraged if things don't click immediately, keep at it!
2. Keep it simple. I make this recommendation for two main reasons: first off, it makes printing a lot cheaper and a lot easier. And secondly, it makes it easier for people to recognize and understand your logo. By simple, I mean that you should try to limit the logo to a simple design that utilizes just two colors, or at least have a version of the logo which is like that.
3. Stay consistent. If you have one logo (or two similar logos for different reasons as mentioned above^^ ), make sure that you use this logo for everything that you do, and that you stay consistent with the team color. This will greatly enhance your team's imagery.
I think you guys will be fine, good luck!
Liz Smith
17-11-2012, 09:06
I think it looks good. I agree with the previous suggestion of using solid colors, it will be a lot easier for printing purposes. I would make the ring solid black, and then either use white and green, or two different greens for the other colors. For your particular logo I have a few suggestions that you may want to implement to improve upon what you already have.
I would take that black line around the "R" and make it substantially thicker. This will make the "R" stand out more while still keeping your same design. Alternatively you could just make the outer ring solid black and also make the "R" solid black. The purpose for both of those changes is so that when you're standing across the room or field or pits and you see the logo, it's easily readable and recognizable.
sanddrag
17-11-2012, 09:49
Whatever you do, make sure it's drawn as a vector format so it's scalable. Inkscape is great for this, and free.
Andrew Lawrence
17-11-2012, 10:28
I like your logo. Looks pretty cool to me.
We had one of the school's art teachers draw us a logo back in 2003, and it's been our logo ever since (http://imgur.com/aRbX2).
synth3tk
17-11-2012, 12:53
As someone who came from a team with little funding, I'll also echo the "stick with solid colors" suggestion. There's a lot of ways for you to get fancy and creative while keeping your printing costs under $50/shirt.
Drawing it as a vector format is a huge bonus. Inkscape and Adobe Illustrator can both do this. The advantage is that you have one file, and can enlarge it for banners and shrink it for buttons, all without actually touching the file. It does take a bit of learning to do, though.
As someone who came from a team with little funding, I'll also echo the "stick with solid colors" suggestion. There's a lot of ways for you to get fancy and creative while keeping your printing costs under $50/shirt.
With a simple enough logo there's no reason you can't keep it under $25 a shirt.
heres my teams logo,
http://fightingcalculators.com/about/about-us/
it was before my time but im pretty sure we made our team name and then drew this in paint, and well it stuck and we all love it
synth3tk
17-11-2012, 14:12
With a simple enough logo there's no reason you can't keep it under $25 a shirt.
That's what I meant. My original design would have cost us $50 for each shirt. After some tips from the printers, I managed to get it to around $20 per shirt.
jwallace15
17-11-2012, 17:26
I like your logo. But if you'd ever need to redesign it, I'd try to create a logo that is solid around the outside instead of faded... Because if you ever need to change the background colour, it would take time to change the outside colour because you'd need to change the colour of all the different shades around the outside of it. A fade to white has different colours than a fade to green. Don't believe me? Look at the picture below. I tried to change our logo from a white background to a green one. Notice the white shading around it? You'd need to either make all those white spots green, or completely redo all your shading.
I really like the logo and the colors. It is more of a modern logo, unlike ours..
I like your logo. But if you'd ever need to redesign it, I'd try to create a logo that is solid around the outside instead of faded... Because if you ever need to change the background colour, it would take time to change the outside colour because you'd need to change the colour of all the different shades around the outside of it. A fade to white has different colours than a fade to green. Don't believe me? Look at the picture below. I tried to change our logo from a white background to a green one. Notice the white shading around it? You'd need to either make all those white spots green, or completely redo all your shading.
And that's why we only use the shaded logo sparingly, like on our website, and even then it's in vector format and assisted by our Photoshop ninja to make it look good. We have a simpler blue/white or orange/white that we use for most applications.
And a note as to the importance of the vector format: last year we bought graphics for our trailer. We tried to put our small logo on the front side of the trailer, and blowing it up made it so wiggly that we had to take it off and get it vectorized, before buying a new graphic.
Andrew Schreiber
18-11-2012, 10:47
I like your logo. But if you'd ever need to redesign it, I'd try to create a logo that is solid around the outside instead of faded... Because if you ever need to change the background colour, it would take time to change the outside colour because you'd need to change the colour of all the different shades around the outside of it. A fade to white has different colours than a fade to green. Don't believe me? Look at the picture below. I tried to change our logo from a white background to a green one. Notice the white shading around it? You'd need to either make all those white spots green, or completely redo all your shading.
If you are working with the jpg image this makes sense but if you work with a PSD file (or an Illustrator one as would be preferred) changing background colors is fairly easy since they should be on different layers. Alternatively you can store it as a .png with a transparency channel and then overlay it onto your background color that way.
trilogy2826
18-11-2012, 16:21
That's what I meant. My original design would have cost us $50 for each shirt. After some tips from the printers, I managed to get it to around $20 per shirt.
Is this the cost of your t-shirts? If so, I think you need to shop around a lot more. 2826 gets 2 t-shirts in our "Caribbean blue" color with: six color screen, single color full back and one sleeve and 1 polo in the same blue with an embroidered 4 color 3" logo all for $30. The shirts are pretty nice quality, so we aren't skimping.
Is this the cost of your t-shirts? If so, I think you need to shop around a lot more. 2826 gets 2 t-shirts in our "Caribbean blue" color with: six color screen, single color full back and one sleeve and 1 polo in the same blue with an embroidered 4 color 3" logo all for $30. The shirts are pretty nice quality, so we aren't skimping.
Wow that's really good...is this from an online vendor or a local shop? And is this a standard rate, or a special deal for the team?
Billfred
18-11-2012, 17:19
Wow that's really good...is this from an online vendor or a local shop? And is this a standard rate, or a special deal for the team?
After a tip from Libby Kamen, 2815 has used RushOrderTees.com for our 2011 (http://chiefdelphi.com/media/photos/36647) and 2012 (http://chiefdelphi.com/media/photos/37649) team shirts, plus the SCRIW volunteer shirts (http://twitter.com/SCRIW/status/256071665748951040/photo/1). For our 2011 shirt, we paid $9.07 per shirt for 50*. Don't have the invoice for our 2012 shirts, but the SCRIW shirts (70, one-sided) ran us $6.58 on a lighter shirt than we use for the team shirts (which, obviously, see more use).
You'll notice that our shirts are very simple--the 2012 shirt was the most extravagant with two colors on each side--but they still work for us! In any case, make sure you've got a one-color (or, if you absolutely must, two-color) version of your logo for print uses.
*We actually paid a bit more for rush shipping; we drug our feet a bit on the design. But that was poor planning on our part and not a reflection on RushOrderTees.
After a tip from Libby Kamen, 2815 has used RushOrderTees.com for our 2011 (http://chiefdelphi.com/media/photos/36647) and 2012 (http://chiefdelphi.com/media/photos/37649) team shirts, plus the SCRIW volunteer shirts (http://twitter.com/SCRIW/status/256071665748951040/photo/1). For our 2011 shirt, we paid $9.07 per shirt for 50*. Don't have the invoice for our 2012 shirts, but the SCRIW shirts (70, one-sided) ran us $6.58 on a lighter shirt than we use for the team shirts (which, obviously, see more use).
You'll notice that our shirts are very simple--the 2012 shirt was the most extravagant with two colors on each side--but they still work for us! In any case, make sure you've got a one-color (or, if you absolutely must, two-color) version of your logo for print uses.
*We actually paid a bit more for rush shipping; we drug our feet a bit on the design. But that was poor planning on our part and not a reflection on RushOrderTees.
^ THIS THIS THIS!
RushOrderTees helped 1923 in 2007/2008 when we were in a very very serious bind. As in, it was two days before competition and we didn't have shirts. (There was a lot of drama going on.)
After about 20 minutes of crying hysterically to Mike (mike@rushordertees.com) on the phone, about how my team was falling apart and it was my dream to have a team at my school and oh god everything is awful (I was 15 at the time... ) he worked with me to get our tshirts designed, and we had them the next day.
Since then, I've recommended RushOrder for every application I've ever needed apparel for. 1923 still uses them, 229 & 4124 use them, Clarkson's A Capella group used them, even Brunswick Eruption's volunteer shirts are from them.
They are nothing short of amazing. They also will work with you to optimize your artwork, and send you .psd and .jpg copies of everything when they're done!
If you use them, tell Mike I sent you- he loves FIRST teams now. :)
I'm not sure if this is something that other teams have run into, but at our school, all shirts/team wear must be approved by our Director of Communications/Marketing and then ordered through our school's Retail Operations (which handles the rest of the school's gear). As a result we are limited to one company which doesn't offer the best deals and isn't very fast.
In fact, it took some effort just to get our own logo approved - most organizations at the school are just supposed to use the main logo for the school accompanied by their org name.
synth3tk
18-11-2012, 21:00
Is this the cost of your t-shirts?
Yes. See below:
I'm not sure if this is something that other teams have run into, but at our school, all shirts/team wear must be approved by our Director of Communications/Marketing and then ordered through our school's Retail Operations (which handles the rest of the school's gear). As a result we are limited to one company which doesn't offer the best deals and isn't very fast.
This. I had lower quotes through various online retailers, but my old district was very strict with our funding. They told us that in order for our team money to pay for the shirts, we had to use the district's supplier.
Billfred
18-11-2012, 22:04
I'm not sure if this is something that other teams have run into, but at our school, all shirts/team wear must be approved by our Director of Communications/Marketing and then ordered through our school's Retail Operations (which handles the rest of the school's gear). As a result we are limited to one company which doesn't offer the best deals and isn't very fast.
In fact, it took some effort just to get our own logo approved - most organizations at the school are just supposed to use the main logo for the school accompanied by their org name.
We run a very fine line of our own. Our team is rather entwined with the University of South Carolina (we build in their shop, we work their football games as a fundraiser, we paint the robots garnet and black), who naturally has a lot of rules surrounding use and production of their logos. This all comes with a side order of NCAA rules; we once had a loaned pennant that absolutely under no circumstances could go home with a student since it was purchased with USC athletic department funds. And then there are less restrictive rules for student organizations on campus (we have one for our college mentors), but then we have people outside that student organization (the kids, the teachers, me) that would wind up with the shirts.
You'll notice that we're very cautious to avoid those marks.
our team has thought of every possible design we can come up with and this is what we got.
How do teams come up with logos. And please give us feedback, on where we can improve
thanks
the logo you have is nice right now, and I would try to keep with solid colors and patterns. another thing that makes a logo look really nice is thick, bold lines. this makes the logo more attractive , eye catching, and professional looking. good ideas to include in logos are team name acronyms, numbers or mascots. Below are the logos that I made for my team. One logo is the mascot with multiple colors for paper media, website, shirts, and banners. The other logo is the team number, but made so that it is unique to our team. I decided to make the "0" cross hairs to make the logo more interesting. the beauty of a single solid color team number logo is that it can be used for gray scale printing, stationery templates for letters, information cards, and of course, shirts also. another awesome thing about a single color logo is that its color can be changed. our number logo is not only in green, but in black, white, gray, and gold so it is adaptive depending on the background color or picture behind it. the third logo i attached is an example of another good thing to use a number logo. you can use it to make a stencil, template, or layout for your bumper numbers to make your bumpers match your logo. I hope this information is helpful with inspiring your team to make a logo that they will be satisfied with.
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