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-   -   Sponsor Communication for Teams with Unusual Names (http://www.chiefdelphi.com/forums/showthread.php?t=127728)

David8696 11-03-2014 00:11

Re: Sponsor Communication for Teams with Unusual Names
 
Quote:

Originally Posted by cxcad (Post 1357109)
...but NASA

.....but South Park http://southpark.wikia.com/wiki/Cheesy_Poofs

And South Park is capable of intelligent social commentary. It's just that it's also capable of wonderful-but-utterly-idiotic humor.

Whippet 11-03-2014 00:40

Re: Sponsor Communication for Teams with Unusual Names
 
So, given the obvious negative connotations of our nickname, would it be better for us to exclusively market with our school name, and only use the nickname at competitions?

cadandcookies 11-03-2014 01:19

Re: Sponsor Communication for Teams with Unusual Names
 
Quote:

Originally Posted by Whippet (Post 1357126)
So, given the obvious negative connotations of our nickname, would it be better for us to exclusively market with our school name, and only use the nickname at competitions?

That would be an elegant way around the problem. _____ High School Robotics is a bit dull, but at least it's not actively working against you. Plus they're mostly likely going to remember you by your high school/ team number anyway.

mizscience 11-03-2014 04:51

Re: Sponsor Communication for Teams with Unusual Names
 
Quote:

Originally Posted by cadandcookies (Post 1357143)
That would be an elegant way around the problem. _____ High School Robotics is a bit dull, but at least it's not actively working against you. Plus they're mostly likely going to remember you by your high school/ team number anyway.

Exactly this! Think about how FIRST lists teams on the official event pages on their website: by their official school/sponsor names (like so: link --click on a regional, then what teams are attending --sorry I'm on my phone, so it's not linking directly!). Use that name when recruiting sponsors and it should definitely help.

Just wondering though: have you had any pushback from any (potential) sponsors about the name?

tim-tim 11-03-2014 06:38

Re: Sponsor Communication for Teams with Unusual Names
 
For the record, it is Cheesy Poofs with an "s", not Cheezy Poofs.

If you are looking for help from them specifically, I recommend sending Cory, Tom, Pat, Travis, EJ, or anther member of their team a PM directly - as they may or may not look at this thread. That being said you could also try contacting their [Student] Public Relations Director. They also have a very well put together branding/imagery document for the team. We read it and modeled much of our imagery guidelines from it.


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