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-   -   Brand Recognition (http://www.chiefdelphi.com/forums/showthread.php?t=137291)

JB987 23-05-2015 14:09

Re: Brand Recognition
 
I guess I am a bit confused as to the message this thread conveys. If we are not on the list should we be rethinking, retooling our branding efforts? Are we missing outreach effectiveness? If we are 'underbranded' exactly what are the consequences? Do we need to change our image? Shall we have more than our driver adopt a mohawk? Should I color the little hair I have left?:) :)

mman1506 23-05-2015 16:17

Re: Brand Recognition
 
Quote:

Originally Posted by JB987 (Post 1483797)
I guess I am a bit confused as to the message this thread conveys. If we are not on the list should we be rethinking, retooling our branding efforts? Are we missing outreach effectiveness? If we are 'underbranded' exactly what are the consequences? Do we need to change our image? Shall we have more than our driver adopt a mohawk? Should I color the little hair I have left?:) :)

It's a survey not a competition. 865 has never won an imagery award, we didn't even have branded T-shirts before 2014. I wouldn't be surprised if you don't remember our pit being next to yours on Curie in 2014 as it usually looks like this.

I'm actually surprised our number of votes is anywhere near 4039. They've been competitive since their inception and go as far as building branded rainbow bumpers for practice day. The only thing we really do imagery wise is following a solid set of branding standards.

JB987 23-05-2015 16:40

Re: Brand Recognition
 
I know this thread isn't a competition. I am thinking there was a motive for starting this. Doesn't brand recognition have some relationship to competition though? It affects financial support for a team and resource availability. It impacts several awards too, right? My questions hope to elicit constructive suggestions that might help my team increase brand recognition ...which I assume was the same motive for the OP of this thread.

Electronica1 23-05-2015 18:20

Re: Brand Recognition
 
While I think my team has a pretty decent brand, I am incredibly surprised that 1902 did not make this list. They are the FIRST team I think of when I think of branding.

Oink Oink...

James1902 24-05-2015 00:06

Re: Brand Recognition
 
Quote:

Originally Posted by Electronica1 (Post 1483828)
While I think my team has a pretty decent brand, I am incredibly surprised that 1902 did not make this list. They are the FIRST team I think of when I think of branding.

Oink Oink...

BOOM!

...sorry, reflex. What's going on now?


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