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Sponsor can we morally seek sponsorship from a brewery
A student member of the team has a link to a local brewery they also handle soda and energy drinks. I'm mixed on the idea and image of them as a sponsor. What's your opinions?
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Re: Sponsor can we morally seek sponsorship from a brewery
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If a local brewery/beverage company would like to financially donate to your team and invest in your students go for it. For me, I would raise questions if they are doing something that is illegal or their name/branding has language/symbols that would be offensive. |
Re: Sponsor can we morally seek sponsorship from a brewery
I would check with your school board. They may not be happy with the sponsorship. Don't be surprised if some parents object.
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STEP 1: Does your youth organization have something to say about it? STEP 2: Is the brewery okay with a non-beer corporate name or one of the soda brands as the sponsor? STEP 3: If the answers are no and yes respectively, accept it and send a thank you card. Quote:
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Great points to ponder. Thanks for the fast responses
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One other addition: this kind of stuff shouldn't be new to an alcohol company. It's a settled issue in NASCAR, where there are drivers that are under 21. (Those drivers also run "21 Means 21" contingency sponsor stickers in lieu of the usual Coors Light pole sticker.)
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Re: Sponsor can we morally seek sponsorship from a brewery
One thing that could help (assuming your inclination is to take them as a sponsor) is to separate two elements, accepting money from a brewery and how the team advertises the sponsor, as is typical in FRC.
Yes, there are some folks that would be strongly opposed to any interaction due to personal beliefs surrounding alcohol. However, breweries and other food production facilities have increasingly large amount of process control, automation, etc... and they employ many STEM professionals. However, as Billfred alluded to, I would not want to be seen as advertising alcohol at a high school robotics competition, whether directly or indirectly. You might be able to use this to your advantage to strike a middle ground. "We would love to have XYZ Brewery as a sponsor, but are unable to advertise alcohol or use the word brewery on our promotional material, would it be ok if we advertise an individual non-alcohol product as thanks for your sponsorship?" If you strike that deal up front, it might help settle any concerns from folks that hear "brewery sponsorship" and jump to wild imagery of a pallet of beer showing up for Saturday lunches at build day and your team designing a still for SteamWorks. (which in a parallel universe, sounds pretty cool) |
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I think the brewery sponsorship can work great and be good for both your team and the brewery. But it is important that the Brewery understands what they can expect from you as a reciprocal relationship. |
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It looks like most of this has been covered, but to wrap it all up in one list:
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In taking a look, I found (according to http://www.oai.org/firstbuckeye/teams.html), that team 870 is/was sponsored by a brewery (caveat, I have no relation to this team, and the brewery is not on their current sponsor list as shown on TBA).
Team 4293 lists Lone Tree Brewing Company as a $2500-$4999 sponsor. So, there are a few teams which are sponsored by breweries. |
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As a school team, we cannot accept bars, alcohol, tobacco or gun dealers as sponsors.
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Or what about sub-contractors who build parts like Rolls-Royce building engines for fighter jets. Or what even about the USAF… The gun dealers thing sounds a bit weird, but makes reasonable sense. |
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