Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

I did not like the new logo at first (no pun intended :p). It's starting to grow on me; however, the closeness of the S and the T is very irritating to me. My only guess is that the designer wanted to add emphasis to the words Science and Technology.

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

I really don't like the new logo at all. It looks like a cartoon. it could work for FLL maybe but not for FRC. The old logo was way more professional and clean.

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

I would like to see the triangle, circle (this one definitely), and square outlined, and the letters spaced evenly apart.

Of course the first part can be remedied by using the one on the black background, so always use it and the triangle, circle, and square can all be seen clearly. Now its just the letters that need fixing.

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

way to sharp i dont like it

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

.... I'm actually beginning to like the new logo, now. It looks sexy on dark backgrounds ;)

I still think everything's slightly too skewed.. but I guess I'm getting used to it.

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

I've been an Engineer in the Auto Industry for a quite few years now and know all about change, we live it on a daily basis. But thanks for your thoughts anyway. Aside from airing my questions and "surprise" about the change, my "don't like it don't use it" post was meant as advice for the people who HAVE been whining so adamantly on this thread, so let me try again, as there is also a business perspective to logo use.

For the people who really don't like or don't/won't get used to the new logo, they always have an option to NOT pay for the "upgrade", or even incur the cost to have the logo on team items regardless of the logo being used had it not changed. It has nothing to do with spite or GP. Teams pay handily to participate in the competition; THIS is the financial lifeblood of FIRST.

Does FIRST indirectly benefit from our free advertising? Of course, but FIRST will not suffer or perish because the logo is not used. The money we spend in printing the logo delivers no intrinsic value or ROI (Return On Investment) to the program. It has been my experience that the local community, or sponsor is more concerned about the logo and identity of the team they see in front of them, and not the organizing body in New Hampshire.

To put my point in a real world example:

You probably haven't noticed but on our newer GM vehicles many of the logos have been omitted to save $ whenever possible. Look at the floor mats, seat belt buckles, steering wheel and keys. Many models no longer have the GM or divisional logos on them. The absence of these logos has not diminished the quality of the product or reduced the value of the product delivered to the customer in any way. It HAS helped to reduce the cost to make the vehicle, and allow for the $ to be spent elsewhere- like on new product development or a community service like FIRST.

For a FIRST team, I believe the same holds true with respect to value. The absence of the logo will not detract from the value of participating in the program. So take this business model a step further beyond logo preferences, and extend it to any team who is trying to save money. The money saved could be used to reduce team uniform and advertising costs to help pay for an airline ticket or a hotel room for another student. Wouldn’t managing your money to be able to extend the experience of the competition to a student be more inline with the objectives of FIRST rather than spending it on advertising?

Hope this clears things up a bit

Joe


Regarding ISO: Please explain the savings you suggest.

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

Joe,

I would love to have an intellectual discussion with you, but this is not the place for it. Contact me via email if you wish to discuss these things further.

-Alexander S. McGee

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

I didn't see this addressed anywhere in the thread - any thoughts on whether you have to have the new official logo on your website for the website award competition? It was worth 5 points in last year's scoring; if we've spent alot of time this fall on our layout or an animation based on the old logo, will that cause us a problem? Even though it's a transition year, will we get scored down because we haven't included the new logo? I don't think it would look good having both on the website if we add it where it's easy to do and leave the old one till next year in the other places. What do you think?

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

Gary,

By that, I would imagine that they won't grade you down for using the old logo next year. But I'd check the manual on January 8 to be sure.

Re: FIRST Email - Introducing Evolution of the FIRST Logo
 

We only appreciate constructive posts that do not defy the rules of ChiefDelphi.com.

ooops.... sorry i didn't know that abbreviation was against the rules....anyways let me restate....
I was extremely shocked i don't like the logo because it is not very pleasing to the eye..... nothing seems very well defined and the perspective is funny, i don't like the font.... but i really love the old logo... especially the font and the spacing between letters etc...