Re: Team publicity
 

Depends on what you are trying to accomplish. besides everything that has already been mentioend, if you are trying to get noticed for your robot/driver abilities, then obviously you have to generate some buzz about it before competitions (via CD forums) and while at comps, have a handout in your pits that you can give to scouts (especially handy to have if you're busy making adjustments to your robot between matches, or if you are all out at a match when someone stops by). Send out your team scouts to make contact with the teams you are interested in.

Re: Team publicity
 

At the Wisconsin regional we had special coins made with the FIRST Logo on one side and the team name and number on the back.
We found someone who was a friend of one of the mentors so we got them cheap enough, but I don't know the exact amount :o .

Re: Team publicity
 

When you think about maximizing your team "publicity" you MUST think about who is the "customer" for your publicity.....how you go about publicizing your team will depend on who you're trying to reach....

Some examples,
1) If you're trying to spread your team name to other teams, do it through the badges, cheers, uniforms, etc.

2) If you're trying to get your team name spread to all the people in the regional event, then be sure to come up with a catchy team name that rolls off the tongue for the M/C and announcer

3) If you're trying to get your team name to be well-known among the judges, then create a press release touting all the great things you've don in your community.

See? There are soooooo many ways in which you can market your "brand" to increase awareness among the customer groups.....

Or, you can be really silly and make a team tuxedo jacket just like Woodie Flowers wears to the world championships...that will get his attention!
http://rollingthunder.smugmug.com/photos/61645308-M.jpg

BY THE WAY.....Kathie K also hit a good point. You want to create some sort of "buzz" about your team (the 'product')...Go read books like "The Tipping Point" and "The Anatomy of Buzz".......why do you think the IPod has a 80%+ share of the portable music player market.....it's the "buzz".