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FIRST Public Service Announcement
A brand new Public Service Announcement (PSA) has been produced for FIRST by Paul Lazarus, and is currently being distributed. Paul is the well-known Hollywood director that has worked with the Championship Chairman's Award winning teams for the past several years to produce a short film about each CA team. The new PSA, which is planned for distribution around the country, has just been posted on YouTube. Featuring a very special guest, it can be viewed at:
http://www.youtube.com/watch?v=Kl2PpP2YnbQ Enjoy! -dave |
Re: FIRST Public Service Announcement
wasn't he on stage tonight?
All kidding aside, this is great. Will we be able to get a higher quality version to distribute? |
Re: FIRST Public Service Announcement
Its awesome!!!
We want to see if we can get it into movie theaters during previews here in Phoenix! |
Re: FIRST Public Service Announcement
I have seen similar commercials at the theaters where I live, and I get excited and poke my friends when FIRST stuff comes on.
Soon, FIRST will take over the world! And we'll do it with famous people endorsements! (get Mike Rowe next.) |
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Can we get a copy to distribute to the theaters? How does distribution of PSAs work? |
Re: FIRST Public Service Announcement
Any chance this means Keanu Reeves is joining FIRST??? :D
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1st - get a bag of money 2nd - acquire a 720px1280 mpeg version, assuming FIRST will provide it and give broadcast clearance. 3rd - contact your local representative of National CineMedia (for Regal and AMC ) to negotiate an ad rate. www.ncm.com They have room to negotiate and offer special pricing for non-profit educational purposes. Both the non-profit and commercial television PSA's you should be able to run for no cost. The ad should run in the 'feature pre-roll' which is the stuff before the movie starts. Typically it runs a variety of 15, 30, and 60 seconds ads. The next block is upcoming movie trailers, then the movie starts. The PSA is a little short at 51 seconds but that is perfect because you can go to 'post' and add a 5 or 6 second frame with a local link for people in your region to go to. For example look at the last frame of this There is a substantially good chance of getting airing on you local commercial TV if your team makes a good pitch. And a great chance of airing on local non-commercial outlets. |
Re: FIRST Public Service Announcement
This is the PSA that FIRST Israel did last year....
http://www.youtube.com/watch?v=dNK84vJSglo here is the translation of the Hebrew.. Yaheli Weiss - Deveopment Manager, Weissman Institute Omer Lavi - Famous Software Engineer Liron Gurvitz - Networking Start Up If we only give them a chance.... FIRST ISRAEL - providing tools towards science and technology for youth Robotics Competition March 24-25, Nokia Hall, Yad Eliahu |
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As for #2 -- Who could I contact and what would the requirements on my side be? |
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I hesitate to put the contact info on a public forum here lest FIRST get overrun with the same question a thousand times. I'll contact the media person there and ask if they can post the hi-quality video on the FIRST site and put a link up on the communications resource page. I should have an answer within 24 hours. Ed |
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There is plenty of time to add the "local action" and still have it fit in a 60 second broadcast PSA slot. Something like www.my-local-regional-information-hub.com or whatever. When that day comes we can help teams get the tag added to the end. So please 'stand by'..... |
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Grounds for a "FIRST effect"? It worked for Will Smith...
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I really like this new PSA... and not just because there is footage with me and my team in it. ;) I hope I'll see it publicly often!
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