Smart people on Wheaties boxes
 

Check this out...http://www.boston.com/business/techn...y_not_put.html

Do you think the FIRST Community could influence General Mills?

Re: Smart people on Wheaties boxes
 

Excellent idea! I am posting the link on my facebook page, posting an item on the newspaper blog and emailing my friends. Let's go viral!

Re: Smart people on Wheaties boxes
 

Interesting idea. Just tweeted it and its going up on the First Robotics group on LinkedIN

Re: Smart people on Wheaties boxes
 

I don't think so.

The marketing model for Wheaties is: champion athletes eat this stuff. Eating Wheaties will not make you a famous musician, movie star, politician, astronaut, scientist or even inventor. The marketing slogan adopted by General Mills for Wheaties is: "The breakfast of Champions". As much as I'd like to see Dean or even HOT team on a Wheaties box, it's just not going to happen.

Maybe Dean Kamen can appear in Levi's advertising?

Re: Smart people on Wheaties boxes
 

I think that's a fit.

Re: Smart people on Wheaties boxes
 

Our team just after winning the Arizona regional this year.....yes, Wheaties were a part of our strategy (we got the idea from 973 at the Los Angeles regional)

Re: Smart people on Wheaties boxes
 

i don't like the wheaties ideas, but maybe another cereal that is aimed towards boosting brain power, that would be neat

Re: Smart people on Wheaties boxes
 

The Wheaties box is simply a part of sports Americana. I feel that "smart" people should have something similar. But must we always take something from another to get something? I mean, every time we put a scientist on the box...we'd be taking that spot from another. I like Dan's idea. Perhaps a different cereal. Wheaties isn't really that popular anyways. Perhaps Cheerios. They certainly have great sales.

PS: I don't particularly care for the way the article implies the athletes aren't smart. Sure, they aren't curing cancer... but is that really what you have to do to be considered smart? Just something for people to think about.

Re: Smart people on Wheaties boxes
 

Why separate? Why not join?

Re: Smart people on Wheaties boxes
 

Let the cat herding begin! :)

Re: Smart people on Wheaties boxes
 

Why not Kellogs Mini Wheats?


Haven't they been advertising for a while that kids whom eat a better breakfast (aka: their cereal) do better in school? There's a thought!

Re: Smart people on Wheaties boxes
 

Wheaties wouldn't even put astronaut John Glenn on their box before his Shuttle flight in October 1998 (at age 77). According to CNN, a group of Ohio congress members sent a letter to General Mills requesting they bend their tradition of athletes-only. General Mills would not break tradition.

BTW, have you eaten Wheaties? I don't think they're very good. Much rather have Krispy Kremes!

Let's campaign for Dave Lavery on Krispy Kreme boxes!!

Re: Smart people on Wheaties boxes
 

I'll have to find it, but after the win in La our kids made a big deal of the Wheaties, and photo shopped our lead mentor onto a box.

Re: Smart people on Wheaties boxes
 

I also agree on the Kellogg's mini wheats. I think this would be a good idea if it succeeds!

Re: Smart people on Wheaties boxes
 

Smart Start, with HOTBOT 09 on the cover. I would buy that.

Re: Smart people on Wheaties boxes
 

Isn't Smart Start more of a weight loss cereal? HEY, lets feed the robot that starting in week 4, maybe it might shed a couple pounds. hehehe:p

Re: Smart people on Wheaties boxes
 

Well the commercials that they have been putting out have been more geared towards kids, and giving them a healthy start to succeed in school. I don't think it is a weight loss product, just one that is under the category of "healthy brain food"

-McGurky

Re: Smart people on Wheaties boxes
 

Maybe a new brand of FIRST products:
K Man cereal "The Dean of REAL Champions"

Goody Flowers snacks. "Gracious Brain treats"

Re: Smart people on Wheaties boxes
 

Are you talking about mini wheats or smart start. I always viewed smart start as a weight loss aid: healthy, nutritious, and fills you up with less calories.

Re: Smart people on Wheaties boxes
 

Oh, yes you are right I got confused, two different cereals. :rolleyes:

Re: Smart people on Wheaties boxes
 

I looked it up online thinking to myself "man, I'd feel really dumb if Smart Start was not a weight loss cereal." Because to be honest I've only seen a couple of their commercials and didn't even pay attention. But weight loss cereals do have there place in FIRST (by the robot scale)

Re: Smart people on Wheaties boxes
 

Just throwing this out there, there's plenty of smart athletes and celebrities out there who also promote education and intelligence, never assume for a second that athlete= brainless..

Much of our team is made of varsity athletes

Re: Smart people on Wheaties boxes
 

Good observation!

I think that many times that becomes a prejudgment by all of us.

Re: Smart people on Wheaties boxes
 

For some reason, I thought that last year that Team 340 (GRR) put together a petition to General Mills to put a FIRST team on the Wheaties box. Every year they try to pick a novel way to put FIRST into the mainstream. One year it was developing a FIRST US postage stamp, one year it was a FIRST related crossword puzzle for the NY Times.

If my memory isn't correct, at least it sounds like somnething they would have done. I always love to hear what new idea they have each year!

Re: Smart people on Wheaties boxes
 

Thanks for the kind words Cynette. It is true that this past year we petitioned General Mills to have a FIRST team on a Wheaties box. Yet we did not receive a positive response. Same thing with the postage stamp. I don't think it's because they are generally uninterested with what teams are doing, I think it's just the sheer volume of requests that they get. We keep trying different things hoping one of them will eventually stick.

One idea that we've tossed around and Upstate NY people might understand better is developing a "Flutie Flakes" type promotion. (For those who don't know, http://en.wikipedia.org/wiki/Flutie_Flakes) Something like that is one of the things we're trying this year and might be more realistic then a Wheaties Box.

Re: Smart people on Wheaties boxes
 

Anyone for a bowl of "Grape Nuts & Bolts" ? ;)

Re: Smart people on Wheaties boxes
 

Extra crunchy? Sure!

I love the idea, but I think it would take quite a bit of work to make it happen...maybe six weeks of work?

Re: Smart people on Wheaties boxes
 

Six weeks to create a cereal?!?! When do we start?!? :D

Re: Smart people on Wheaties boxes
 

Do you know how to use a mill? If so, you can start right away!

Re: Smart people on Wheaties boxes
 

[bad joke] but our shop doesn't have a general mill :yikes: [/bad joke]

Re: Smart people on Wheaties boxes
 

How about we make a cereal called Geekies? the pieces will be shaped like orbit balls, and the box can be MOE green! :D