The Big Bacon Theory of Image and Marketing
 

FRC 1902 Exploding Bacon will be presenting a workshop on Image and Marketing at Champs Thursday evening at 6pm.

Please come by we will teach you how to increase your visibility. A well known team can recruit more students, mentors and sponsors, and a company who is familiar with you is more likely to give you financial support.
In our session we will be teaching the importance of branding, marketing and community involvement. We will go over how to develop an image for your team, make it consistent through out your pit, your paperwork, your spirit wear and your robot. Branding is more than how you look; it is the personality of the team. We will help you to become recognizable inside the FIRST community and out.
We will also cover how to write a press release, how to write a newsletter, how to assemble a marketing package, how to cold call, how to judge whisper and the importance of sponsor invitations, alumni relations and community outreach.

Re: The Big Bacon Theory of Image and Marketing
 

This sounds like a fantastic workshop! I can't think of a better team to present it than Bacon. I personally can't attend, but I'd like to really encourage others to do so. Branding is something that is often overlooked, no pun intended, but is still overall important to any organization.