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I doubt that FIRST will actually go through with this. It might be to use people's initial reaction as a deciding factor (and generally the response is pretty negative).
Frankly, this is a dumb idea, because there isn't really anything challenging or hard about writing an essay about the team's accomplishments/endeavors, as long as you have 1 person who is good at english. Given that the Chairman's Award is supposed to be the most prestigious award, writing an essay to win it basically cheapens the award.
It would be like giving the national championship to the robot which was physically largest.
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