I read the doc
http://usfirst.org/uploadedFiles/Rob...I-O_Module.pdf
I installed the Cypress software came with the kit (from last year). After installing the software, it said it had an update. So I installed the update thinking this must be the update for this year. In any case, after everything was installed, I found two PSoc programmer links in my start menu, one 3.10 and one 3.12. I tried both. The doc said click the blue folder icon on the top left of the tool bar. I did that and the folder has 3 or 4 hex files, but none of them named FRC_IOxx.hex. That's why I was puzzled.