Just a few thoughts:
1- From a functional point of view, I am not even sure what I am looking at when I open this splash page. I don't think I would send a potential sponsor to view this page.
2- Having unrelated celebrities like Will-i-am is OK in concept but FIRST needs to present a better case for the young people that may view this page. "Screaming" that FIRST is really cool will have a reverse effect and is a little embarrassing, as was previously mentioned. On the other hand, "Showing" that FIRST is cool is the way to do it. (See video link below)
3- Also its a bad idea to have your video end with an open page to Youtube. It is not properly embedded. This means that almost any type of video could pop up as the next video on that page. I really don't think that FIRST wants that potential disaster. They need to fix this ASAP.
4- And finally I think FIRST should be taking the high road in presenting how cool Science and Engineering can be. The video linked below does exactly that. I am not just saying this because we are in it. Listen to the words of Mykala Nelson, the Myth Busters, or the President himself in this video. This
video make science "cool" in the way that it should be presented. Just watch it and you will understand.
http://www.whitehouse.gov/photos-and...e-science-fair