I would also add to my previous post that this new page has large amounts of meta data in the site's source code related to the super ball. Meta data being keywords that search engines can relate a website to.
Meta Data
Code:
STEM,
middle school and high school robotics,
science & technology,
robotics competition,
will.i.am science,
will.i.am Dean Kamen,
will.i.am robot,
will.i.am arm band,
will.i.am armband,
will.i.am logo,
will.i.am superbowl,
will.i.am super bowl,
will.i.am technology,
will.i.am charity,
will.i.am non-profit,
Circle triangle Square,
Black eyed peas arm band,
Black eyed peas armband,
Black eyed peas cause,
Black eyed peas super bowl,
Black eyed peas superbowl,
Black eyed peas halftime