[Joe Ross]

Originally Posted by Boydean

I would also add to my previous post that this new page has large amounts of meta data in the site's source code related to the super ball. Meta data being keywords that search engines can relate a website to.

Meta Data

will.i.am science,
will.i.am Dean Kamen,
will.i.am robot,
will.i.am arm band,
will.i.am armband,
will.i.am logo,
will.i.am superbowl,
will.i.am super bowl,
will.i.am technology,
will.i.am charity,
will.i.am non-profit,
Circle triangle Square,

Of those, only "will.i.am Dean Kamen" gets a google results anywhere close to FIRST. Hopefully FIRST has more plans then just people trying to figure out what was on will.i.am's armband.