[whackedwatchdog]

I must say, when I watched it through on the first try, I only heard the "FIRST things FIRST" comment, but upon looking back through it (and seeing some of the pictures people have shown), I think it's clear that Will.I.Am did everything that could be expected (and more). A straight shout-out would have seemed a little bit awkward given the venue-- but to make subtle references, things that open up future conversations about it-- that's what he did for us. We might not hear anything about it today, but I can almost guarantee you that within the next week, there will be something noticeable mentioned about FIRST, probably through some interview or other.