I have to commend Will.i.am for doing what he did do, he went beyond FIRST as a robotics competition and instead left a message to the world about innovating and changing the world and he included FIRST in a subtle way.
From what I can tell his helmet did show the FIRST logo every so often and I find that cool as he used some nice technology to do that with the helmet.
Here are some screenshots from the 1080i stream of the superbowl
http://s99.photobucket.com/albums/l3...%20am%20FIRST/
I think anyone who has been hating on him and this performance should apologize or it makes us look bad as a community and counteract what will.i.am did do.