First challenge: We've all had this happen before. Try to explain what FIRST & FRC are to somebody who has never heard or seen it in 15 seconds or less.
Second challenge: Explain this year's game in 15 seconds or less.
http://www.drewsmarketingminute.com/..._market_3.html
Has some great tips
15 seconds is typically 36 words. Try to make them seperate statements.