Quote:
Originally Posted by Techhexium
Hello, my FTC team has recently received the FIRST E-Watt Saver LED Blubs. My team has split the blubs so each member sells 4 bulbs, but I'm not sure about how much I should sell the bulbs for. I think $19.99 is too expensive, I realize that each sale will benefit me and the consumer a lot, but I'm trying to sell these bulbs to people who have never heard of FIRST.
So can someone suggest me a good way to approach this? Thanks!
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My teams tactic so far has been to give a volume discount. The more someone buys, the lower the per bulb cost. The majority of the sales are still people buying one or two bulbs at 'full price', though.
I agree that $20 is a lot for a bulb, no matter how high tech it is. So don't sell the lightbulb, sell the team. The emphasis should be on asking for donations for the team and letting the person know how that donation directly supports student activities. Then treat the bulb as a neat token of appreciation, rather then a product they are buying.
An interesting exercise for students might be to do the math on the bulbs. Research what the average lifespan of a normal incandescent bulb is and how much it costs to run. Compare that to the published data for the LED bulb. My guess is that, over the projected 9 year lifespan of the LED bulb you'd probably spend a fair amount on replacement incandescent bulbs, the electricity they use and the hassle of replacing them, plus hidden environmental costs like packaging, transportation etc. It may be a wash on cost, or close to it. When you do the math and factor in everything, $20 may not be such a terrible price for the bulb after all.