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Unread 16-02-2011, 13:45
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Chris Hibner Chris Hibner is offline
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Re: Can someone please explain the "executive summary" to me?

Quote:
Originally Posted by crzy_sax_playr View Post
What do you do with the executive summary exactly? Is that what you hand the judges the day of? And we are writing the Woodie Flower's thing so can that be included? Thanks a tom for helping guys, sorry for being so clueless
"Executive summary" means this: corporate executives upwards of 20 reports per day, and all of them are really long (maybe 100+ pages). They don't have time to read all of each report. Therefore, they expect the BEGINNING of the report to be a brief, concise summary (hence the term "executive summary") of what the report is all about, including the important results/conclusions. If this "executive summary" is interesting enough or seems important enough, the "executive" might read further into the details.

Therefore, with your executive summary:

- be brief
- be concise
- be interesting
- make them want to read further.
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