A big part of FIRST is recognition.
Quote:
rec·og·ni·tion
[rek-uhg-nish-uhn]
the identification of something as having been previously seen, heard, known, etc.
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-from dictionary.com
A way identify something that has been seen is to provide a common ground or an analogy. That is why games that look and feel like physical sports are more successful for team size, number of audience members, and excitement generated at the school. Breakaway really helped our team by bringing people who were not normally "into STEM" because the game was easy to understand while being creatively different.