If imagineering is considered engeneering, the I will be doing that job.
But as for the question, I think we need to look at what people think of the lowest common denominator. I rarely work in the pits. I hate the pits. I would rather do things that I wouldn't rather do than work there. But I show off Team 384, watch matches, and spread the word. I also like to edit video for various things.
My question to add to Micheal's is this:
Should FIRST change their focus, from promoting just science and technology, and add promoting higher learning through a robot?