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Unread 01-03-2011, 19:10
nbascomb nbascomb is offline
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Join Date: Jan 2009
Location: New York
Posts: 18
nbascomb is a jewel in the roughnbascomb is a jewel in the roughnbascomb is a jewel in the rough
CALLING ALL STUDENTS, MENTORS, TEAMS -- SPREAD THE COOL

FIRST will be sending soon a similar note, but I wanted to reach out to all of you directly, hoping you'll send to your teammates/mentors--and other teams--so the word doesn't get lost in the messenger.

Dear Mentors and Students:

Congratulations on building your robots! I know what an accomplishment this is and I applaud your efforts! As you’re sending your robots off into the world, I too am sending my new book THE NEW COOL (a hardcover and eBook) into the world, as it will officially be available for sale wherever books are sold on March 1st! Here's the Amazon link.

In the book, I share an in-depth, inspiring look at the FIRST Robotics Competition (FRC), particularly through the experience of one remarkable team: the “D'Penguineers” (Team 1717) and their Mentor, Amir Abo-Shaeer. At the back of the book I also include a full page about FIRST, with contact info to get involved. The more people that read THE NEW COOL—the more new minds we can inspire to join FIRST!

Below I have outlined a few ways we can work together to spread the word, and I welcome your thoughts on the book and any questions you may have. I can be contacted at nbascomb@me.com or via message or post in THE NEW COOL Facebook Group.

HOW TO SPREAD THE WORD ABOUT FIRST & THE NEW COOL:

1) Make the week of March 1st THE NEW COOL WEEK by doing the following:
a. Starting March 1st, change your Facebook Profile to THE NEW COOL book jacket (available to download at my website). And post Amazon link.
b. Send a message to your friends/family through Facebook/Twitter/email about the book
c. Post THE NEW COOL Excerpt and Videos on your team website and social media pages.
2) Share THE NEW COOL press release (available at my website) with local media
3) Join THE NEW COOL Facebook Group.
4) Share news of the book to fellow FTC and FLL teams in your area.
5) When you’ve had chance to read the book, post your review online, tell your local bookstore about it, and encourage others you know to read the book (word-of-mouth is an author’s close friend!)

The more we do in the opening weeks of the book’s publication, the better shot we have of putting the book on the bestseller lists and alerting the world to the power of FIRST!

As you heard at kickoff, Dean Kamen is eager for the world to know about the book and feels it is a great vehicle for others to learn about FIRST. Your efforts in spreading the word would be a tremendous boon, and I’d appreciate anything you can do.

Thank you for your continued support of your team and FIRST, and I look forward to your thoughts about THE NEW COOL!

Sincerely,


Neal Bascomb


All digital assets available at nealbascomb.com/first/media1.html
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