Note the blue box below the rule:
Quote:
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Recognizing supporting companies as sponsors of, and members in, the team is encouraged - even if the involvement of the sponsor is solely through the donation of fabrication labor.
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The way I read this, FIRST is explicitly encouraging you to count the donating shop as a sponsor. Even if all they do is donate a few hours of labor (or write you a check), you should include them on your sponsor banner/shirts/sign/website/etc, and invite them to the regional and other team events.