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It's what your regional people are looking for. Some what splash with TV and Magazine ads. Some like helping the under privalaged teams. Some love showing off robots at other places. Others like to see you host an off-season comp.
It really depends, but a good mixture of helping FLL and other FIRST teams and a huge dose of charisma and image is helpful (think MOE or the huge ballon at Nats for MiM)
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