[rsisk]

Sponsorship is never a guaranteed thing year to year and you have to be prepared for the inevitable day when you lose a major sponsor.

There are many threads and papers here on CD about fundraising, sponsorship, sustainability. Check them out now and start working on finding funding for next year.

I know that some of the teams with a JCPenney sponsorship have developed relationships with the store that sponsored them. The relationships you build with your sponsors could determine if they continue to sponsor your team and at what level. Remember that sponsorship is more than just a company giving your team money. Work with the store, help drive business their way, talk with the employees, its a two way street.

Then find more sponsors. It's better to have many smaller sponsors than one big sponsor so you can survive the loss of a sponsor. Now is the time to start building that base.

JCPenney has given you that boost you needed for your first year, now you have to prepare for year two and prove to JCP there money was well spent.

BTW, if JCP does sponsor you for a second year, the amount will probably be significantly less and will not cover your registration, so you are going to have to find some more sponsors regardless.

Good luck!