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Unread 29-05-2011, 10:47
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Re: paper: How to Host an Off Season Event

Chris & Andy:

Thanks so much for publishing this.
I just wanted to emphasize what I feel is the major issue in the planning process for a new off-season. Choosing the best calendar date for your event is essential. I have witnessed many new events that have failed over the last 5 years because they did not carefully consider the needs of their market.
This is the very first step towards a successful event.

Not only do you need available customers, but you also need to leave some breathing space before and after other events taking place in your area. The volunteer base and the energy of the teams is not an unlimited resource. You need recovery time in between events. Just something to think about before moving forward.
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