[Libby K]

Originally Posted by JamesBrown

Not knowing the make up of the show I would promote it at will.i.am, from the Black Eyed Peas, and FIRST. will.i.am is really establishing his personality and brand outside of the BEPs, however I still think there is value in tying him to the BEPs.

It is will.i.am that approached FIRST to make the show, but the BEP are the performers so I would say "will.i.am, of the Black Eyed Peas and FIRST"

I am SO excited for this show. The concert was a HUGE moment for FIRST. I've been lucky enough to see some of the material from the show (I'm interning at FIRST Marketing, so promoting this is obviously a big part of my job) , and I was fortunate enough to get some time to talk to will.i.am and his mom (who presented Dean's List with my grandmother) at the Championship. HE GETS IT, guys. He really gets it.

August 14th, 7pm on ABC. One more step toward a culture change for us all.