Thread: "i.am.FIRST -- Science is Rock and Roll" airs August 14th
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Unread 10-08-2011, 15:29
JaneYoung JaneYoung is offline
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Re: "i.am.FIRST -- Science is Rock and Roll" airs August 14th
Quote:
Originally Posted by Libby K View Post
I've been lucky enough to see some of the material from the show (I'm interning at FIRST Marketing, so promoting this is obviously a big part of my job) , and I was fortunate enough to get some time to talk to will.i.am and his mom (who presented Dean's List with my grandmother) at the Championship. HE GETS IT, guys. He really gets it.

August 14th, 7pm on ABC. One more step toward a culture change for us all.
So, does some of this promotion include the - My Robot Is Better Than Your Robot - taunting theme that I'm seeing pop up in Facebook newsfeeds? If so, I'm getting more confused about the message of FIRST and what is being conveyed through promotion and advertising.

Jane
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Last edited by JaneYoung : 10-08-2011 at 15:41.
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