[Taylor]

The line is repeated throughout the video because it's catchy! It's attention getting, it creates top of mind awareness, it creates interest. Everybody in FIRST thinks "my robot is better than your robot" - otherwise we wouldn't sink hundreds of hours, thousands of dollars, and millions of brain cells into it.
People don't have to "get" it. They just have to know about it. Once they know about it, then they come to it, experience it, talk to it, learn it, then get it. At first blush, people don't need to know about GP any more than they need to know gear ratios, screw classifications, or LabVIEW. It's about Inspiration. It's about Recognition. It's about Science and Technology. That's all it's For; any more than that is just gravy.
We're changing the culture, and Mr. I.Am is helping. But it's not gonna happen in one fell swoop. As small steps go, this is potentially one giant leap.