[Brandon Holley]

To me, there was a clear objective with this special, and I think it was well executed with that objective in mind. I believe the objective was to simply draw in an audience who may be completely unfamiliar with FIRST and have them walk away with some understanding of what FIRST is.

The show was aired at 7pm on a Sunday night, primetime for families to watch TV while winding down from the weekend and getting ready for the upcoming week. It also had an award show, or halftime show feel. Particularly with the promos for segments right before commercial breaks (ie: "Stay tuned to learn more about XXX team and see another performance from the Black Eyed Peas"). That type of promotion is what you see at any big event and is used to keep people tuned in for the entirety of the segment. The way I see it being effective is as follows:

Viewer flips through TV channels, sees Black Eyed Peas performing.
Viewer says to themselves, "Hey, I like the Black Eyed Peas, I'll watch"
Viewer watches performance and the segment following the performance about a particular team or part of FIRST.
Program goes to commercial, but leaves a hook in place for viewer to want to come back (ie: more Black Eyed Peas).
Process continues for an hour.
At the end of the show, the viewer has now learned about FIRST (whether intentionally or unintentionally) because they liked the Black Eyed Peas.

I do partially agree with John though, the biggest question was left unanswered, how to get involved.

-Brando