[Bill_B]

Another thing to consider about the absence of specific coverage of match play is that keeping it to a minimum increases the lifetime of the video. That is, 2012 will have a new match, 2013, 2014 etc. The enthusiasm of the interviewed kids will still apply for several years to come. If too much emphasis had been placed on Logomotion, next year's new spectators might be wondering where the logo tubes are.