Quote:
Originally Posted by Chris is me
Though FIRST is also the first result for DuckDuckGo which does not have a filter bubble.
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That's not the point.... most people don't use DDG, they use search engines that do filtering. And if you're the type of person who's currently NOT interested in science & technology, and instead spends all their online time reading about sports, fashion, music, celebrities, or whatever (you know, the type of people FIRST is probably trying to reach the most), the first page of results you get very well might not contain usfirst.org at all.
I've had some surprising difficulty finding information on topics that are outside of my normal interests before when keywords for those topics overlap keywords that do fall within my normal searching habits. Most people don't realize what a large effect this "bubble" has. It really works against you when the word people are searching for ("FIRST") has meaning in just about any context.