Quote:
Originally Posted by Alan Anderson
Don't worry about brand until you identify your team's strengths. You can get started on imagery and possible core themes, but hold off on getting too focused on marketing before you know just what it is you can market.
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I respectfully disagree. By creating a name, logo, motto, and theme for your team early on, you create an identifiable identity. Team strengths change with personnel, from season to season, event to event, match to match. Team identity can be forever.