[jwfoss]

In my opinion building your team brand is one of the most important things a team can do. A brand allows your team to unite under a common name, number, theme, and most importantly a set of goals. Establishing a set of goals is huge.

When going after sponsors; attractive, professional logos and documents will greatly inhance your chances of recieving money.

In terms of the FIRST community, well known teams really do have a total branding, take for example 254, 111, 148, 1114... everyone who has been in FIRST for more than a year will likely know those numbers.

Over the past year 2168 has begun to establish themselves within the FIRST community after a few years of simply existing. I can see the growth in the team and the energy behind it as the students are proud of what the team is becoming.

Good luck, have fun, and as always, don't be afraid to ask for help