Quote:
Originally Posted by Tom Bottiglieri
The best way to build a brand is to win. I think the brand association is a side effect of increased exposure.
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That being said, a few things I can think of:
- The easy teams to find at competitions are the ones with unique uniforms, like Wildstang or the Killer Bees
- Unique names are better. Killer Bees vs. "Insert school name here robotics".
- Short form logo and long form logo. Basically the difference between what you see on a ball cap/shirt breast vs. the bigger logo which has the name in it.
- Consistent coloring. This is just a part of good design in general. Pick 2 offsetting colors and run with them.