Quote:
Originally Posted by Alan Anderson
Don't worry about brand until you identify your team's strengths. You can get started on imagery and possible core themes, but hold off on getting too focused on marketing before you know just what it is you can market.
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I agree with Alan. For example, our team during our first year or so consisted of mostly shy, reserved students. If our team leader decided before our first year that we would be one of the teams cheering, starting chants, wearing crazy outfits, mascots, it would have been a disaster as all the core students on the team probably wouldn't have done any of that. (Thankfully, our team is a lot more outgoing now). I do think it is important to determine a team name and colors that will be consistent year to year and allow you to do some more of the creative marketing if your team wishes to in the future.
I also agree that consistently winning on the field is the best way to achieve a recognizable brand. Unless you change your name every year, its pretty easy to be remembered if you contend for regionals every year.