If you are starting a new team... team building, team identity = team branding... is job #1. I would strive to create a brand identity that has appeal inside of FIRST, but also to the general public.
The following is essentially a repost from another thread. It is a little dry but if you may get something out if it.
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Recently Kell Robotics hosted the Georgia FIRST Mentor Advisory Council - Conference last week. The inaugural event of the MAC was a year ago, 1st meet of this year at Kell again. The conference last year had about 16 attendees. This year we had 32. I expect we will probably have 50+ next year.
This years topic is on leadership, group dynamics, team building. This year and last year's topics are generic, useful for any type of organization.
If you go to the 26:00 minute mark, I start a lecture on leadership, for about 35 minutes. The first 10 minutes of that is a little dry but it gets better around 36:00. There is an intermission, and then we go to group dynamics and team building at the 58:00 minute mark. The best part starts at 1:07:00.
here
I didn't have any real time to prepare for the briefing, I got 4 hours sleep, and I brought my notes to make sure I didn't forget anything, but it seemed to work out well, and the feedback from the audience was excellent. Some mentors drove 300 miles round trip in a single day to attend this conference. The goal of the 'MAC' is to create high performing, self sustainable teams. It is not a program specific low level technical thing that is best left to a workshop.
Our team style guide is
here
Last years presentation was on creating public value for programs like FIRST. Last year's presentations are on the right side of this screen:
here
Creating public value is how you create community and sponsor support.