22-09-2011, 13:51
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Steel is love. Steel is life.
AKA: Kara Bakowski
 FRC #0341 (Miss Daisy) Team Role: Mentor
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Join Date: Dec 2007
Rookie Year: 2008
Location: Conshohocken, PA
Posts: 1,847
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Re: [DFTF] Building the Brand
Quote:
Originally Posted by Joe Johnson
If you think brands are worth the bother, what do they provide? If their bunk, then why do some teams waste the effort?
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I think that a brand is definitely worth the bother (then again, I came from a team where the brand was emphasized a lot). How else will someone recognize your team from year to year, regardless of robot performance? Have the students decide what kind of team they want to be known as, and build up from that. Give examples of teams that you feel have "done it right", and draw ideas from them. I think that one of the biggest things is to make sure that whatever image the team decides on is unique, simple, and consistent.
__________________
Kara Bakowski
Michigan Technological University///Materials Science and Engineering '15///Go Huskies! #tenacity
kabakowski(at)gmail(dot)com
FRC 341 (2016-present): Mechanical/build mentor
Volunteer (2010-present): MAR Seneca '17, FTC Hat Tricks Qualifier '16, Brunswick Eruption '16, MAR Montgomery '16, MAR Westtown '16 Portcullis Victim, MAR Springside-Chestnut Hill '16, Ramp Riot '15 '16, FiM Escanaba District '14 '15, MidKnight Mayhem '13 '15 '16, FiM Detroit District '13, IRI '10 '12, FiM Waterford District '11 '12, MARC '12, CMP Galileo '11
FRC 1189 (2008-2011): Team Captain, Pit Crew, Website group leader, Team Education group leader, Proud Alum. We've got spirit, yes we do...
 
 
WMWBS '10 '11
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