[Nemo]

I'm with the crowd that prefers a purely random schedule with no inputs based on team performance.

The scheduling algorithm adds some healthy uncertainty to the outcome of the game, which makes the game more exciting than an affair where the top team is virtually guaranteed to win. The best team has the best chance of winning, but other teams also have a reasonable chance. That is "fair." Tweaking the scheduling algorithm according to performance metrics will tend to artificially favor either the best teams or the other teams, depending on how it is tweaked, which I consider to be undesirable.

Admittedly, it would be nice if more of the matches were close. But I don't think the scheduling algorithm is the right tool for that job.