Quote:
Originally Posted by Billfred
Chris' post, when taken horribly out of context, really sums up the whole thread of what you can do short of building your reputation (which no flashy name or shirt will do*).
Is a screaming pig on a rocket understated?
Is a green and orange combination understated?
Is a group of team members shouting "OINK! OINK! BOOM!" understated?
If you run any aspect of this exercise through that question and get "no", you probably need to refine it further. Build things that go to 12.
*If 1902 weren't such awesome people, their following would've thinned out long, long ago. |
If you are going to follow through with Billfred's suggestion to contact Wendy, be prepared to listen to the story of how their team's branding came about. It didn't happen overnight and it wasn't just the result of one person's phenomenal idea. It was developed and continued to be added to. Mike Walker contributed the team yell and it is important to understand why he felt it valuable. (It doesn't fit the description of cheer or chant - it fits the description of yell.)
The pig on a rocket was an idea that was contributed in an interesting manner as well. It is a good story. Very good story. Also - the pins that they use as giveaways are very hot items, especially when they add a game piece to the pin. Initially, they would sometimes receive feedback along the lines of the pins looking too unprofessional and homemade - not polished like the buttons that so many teams make. The pins that 1902 makes each season convey a strong message of what they are about and who they are.
Talk to Wendy or Sarah Plemmons and ask them to tell the story. Be prepared to learn.
I wish you and the team all the best, Joe, and I'm so happy to see your posts on CD. Especially because they involve a rookie team.
Jane
P.S.
*If 1902 weren't such awesome people, their following would've thinned out long, long ago. There, fixed that for you, Billfred.
