[Taylor]

There was a commercial featuring Jerry Seinfeld (an up-and-coming comic with a brand new TV show on Thursdays on NBC) at a gas station. He filled his tank for $20.00 - "the perfect pump." Then he did the unthinkable: He pumped more gas, raising the cost by a single penny.
See, there was this great new technology in which if a person has a VISA card, such as Mr. Seinfeld, you could pay for your gasoline without having to go in to the station. Truly a watershed moment in American culture.