[thefro526]

From 2002 to 2006 we changed our team shirts, logo and name from year to year and there really wasn't much that stayed the same aside from our team colors, blue and orange. Since 2006, we've kept the same basic shirt design (excluding our 10 year anniversary shirts) and have become more strict about our team colors. I'd have to say it's helped branding quite a bit.

That being said, there are quite a few teams I can think off of the top of my head that have a different shirt for every year, but usually use the same color combinations or shirt type. 1089 and 365 come to mind here, they use soccer type shirts and print a different logo for each year. From a distance, the shirts look the same, but up close it's neat to see how they've changed the logo for the game.

To me at least, there's nothing wrong with changing up shirts from year to year, as long as they stay somewhat similar. You don't want to be Orange one year, Green the next and then Purple the following. Makes it a bit hard to remember your team.