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Unread 11-12-2001, 23:36
meaubry meaubry is offline
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Jessica,
Text book Marketing 101 - brilliant, but not applicable. What, you say? Well, hear me out - You assume that FIRST is trying to market this as a product. The difficulty is that I'm not sure what product they are trying to market. Segments, Targets, and Positioning is fine - if the product is a product, but not if the product is a philosophy or paradiagm shift, or an attempt to change the way people think. A market implies that a salable and desireable product exists, therefore buyers exist or will exist, in the case of the Segway.
What's for sale here? A concept or belief that a robotics competition format that combines the best of education and industry through a cooperative effort, will by teamwork, teaching, and cooperation somehow INSPIRE highschool students to become more like their mentors (Engineers, Designers, Scientists, Computer Programmers, etc)
The concept that FIRST represents is sound and courageous (without a doubt, or why would I be committed to it for the past 7 years). But, once again we have forgotten that its not about the robots - its about Inspiration and Recognition. How do you Market that? Even if you could Market "the game" or "the robots" - you wouldn't really be marketing the one thing that this is really about. But, I was impressed with your knowledge of the Marketing concept!

Last edited by meaubry : 11-12-2001 at 23:38.
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