Quote:
Originally posted by Jay5780
you would think that they would get coverage by the local media outlets with more than a story when they win an event. They don't know about all that goes on in FIRST because they only know what they are told I'm asking all teams to go out there and send out a team press release to all of your local media outlets. Telling them who you are what your doing and what FIRST is all about.
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Our team this year issues regular press releases.
Beach Cities Robotics Press Relations
I became increasingly motivated to do that when going out to seek donations/food/materials/money local people or even local high school faculty didn't know there was a national champion high school robotics team.
We have a lengthy distribution list including all local school officials, government officials, tv, radio, newspaper, online...
Senator Bowen was intrigued by our press release, and asked to visit our facility.
Her upcoming visit drew the attention of school officials. *chuckle* They all wanted to come. Fine with us.
The team pic with the senator taken by our team's professional photographer made it into the local paper.
Suddenly our school superintendent wanted to be on our team's email list. He mentioned us at his yearly school/business partnership breakfast...
I'm hearing back from school faculty (you guys are in the paper all the time!), hearing back from sponsors (I saw it in the paper).
What's worked for us is having regular open house to the public hours published in "out n about" in the local paper, and in community event calendars.
We issue to the local school columnist regular press releases. We may get into Beach Reporter Kids' section, or Daily Breeze School Notebook section.
We regularly post our press releases on
PR Web because those articles are picked up by the search engines.
I learned from the Rotary Clubs online Press suggestions to "tie in" with our SCRRF meeting for instance. We issued a press release that we were hosting a SCRRF meeting, and invited public to join us. That too was picked up by event calendars...