[tlivingd]

I gathered it as him trying to 'brand' the name FIRST. Where FIRST can become a household name. Kind of how Ipod now means any portable music player.

If you say to someone you do or mentor 'FIRST' many people have no idea what it is. If you say, a robot project, they think Robot Wars. He want's FIRST to be a known name.

The other part of it is, how many FIRST Alumni stay in contact with one another. Either it gets forgotten, or people don't think about it. But, if you were part of a Fraternity or Sororities, You may stay in contact with that Fraternity or Sonority or them with you.

IMHO that's the homework.