[ahollenbach]

Here's a little I've thought of (not at all exhaustive)
Dropping
Pros:
-Easier to implement for rookie teams
-Score three balls swiftly in a row
Cons:
-Can get pushed
-Can't drop into top row

Shooting
Pros:
-Score from far away
-Can score from "safe zone"
Cons:
-Shooting is less reliable
-Difficult for driver to aim (hard to get the right angle from far away)
-May have to realign for each ball

Note, that with a very strong programming team, the second (and possibly third) con of shooting could be avoidable.

I say, choose the tactic that best suits your team's abilities. If you are unsure about being able to shoot consistently, build a simple dropper, and prototype a shooter. If you finish a good shooter by the end, use that instead, but if you don't, you'll still be able to score.