If you're trying to make something about FIRST go viral, then "like" FIRST on facebook. Liking a team won't do anything, and having it go viral will do the same. If it really is a huge marketing campaign, and you've been talking to people you say you're talking to, then talk to Dean Kamen and try and get this mass viralness of FIRST worked out with him, or at least the marketing section of FIRST headquarters.

All in all, I honestly don't think this is worth investigating into until you provide more information.